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Ms. Leslie Hayman founded the iTrust financial group of companies at the dawn of personal computing, electronic networks, and the World Wide Web when government-technology company alliances began to divide Defense capabilities from Industrial Capability and Consumer. took leadership in calling on its allies to throw global economies into controlled disarray  trade the hope for peace and well-being among democratic civil societies for a War Economy in the name of security.

  • Y2K Scare - By the mid-1990s, American computer experts warned people worldwide that computers might have a hard-wired bad date format that might shut electronic communications down on January 1, 2000. People heard apocalyptic scenarios that didn't come to fruition, although 15 nuclear power plants had mainframe faults. 

  • Bursting Internet Market Bubble - No significant Y2K disaster occurred, but booming markets for web-based businesses were variously seen as a financial bubble in start-up markets, all ready to burst.

  • Global Surveillance by Allied Security Forces - The most valuable network and computing technology was pulled out of consumer and business markets:

    • British Intelligence agencies secured an exclusive, comprehensive application of the most advanced Bayesian Logic system for real-time, and media-agnostic data-collection and information-identification, tagging, analyzing, summarizing, and reporting systems on the planet (Autonomy systems installed at the BBC).  

    • Truly secure electronic communications with distributed user-based identity keys were developed for the eventual sole usage by American military forces in the global theater (Groove Networks in a deal involving Microsoft)

  • Pre-9/11 Consumerism was an era of technology-based financial innovation with growth in new media and shifts in banking and the pace, scope and derivated quality of exchange in capital markets:

    • Growing global trade with the relatively wealthy Western allied nations sitting at the top and in control of global supply chains for growing Consumer-driven Demand 

    • Mobile computing and geo-location

    • Direct-to-consumer access to interconnected banking and exchange systems spawned 24-7 banking, credit expansion, and direct investing through public exchanges.

  • September 11, 2001, brought a long-planned and long-lasting War Economy as American forces moved into Afghanistan and attacked Iraq under what proved to be a baseless pretense about weapons of mass destruction served as a useful rationale for the U.S. President Bush Jr. to appear on the global stage as the Commander-In-Chief of the supposed victim of an unexpected terror attack by the former CIA contractor, Osama Bin Laden:

    • Rallying around America, allies, and troops, to land forces in Bin Laden's land and declare War on Terrorism

    • Shifting all Health and Human Services expense portfolios under the top-down controls of Homeland Security and the Joint Chiefs of the  U.S. Defense and Intelligence Departments

    • Creating emergency laws and budgets that necessitated a shift, theoretically for the short term, of power residing in separate independent branches of government power including the Joint Chiefs, into the hands of one person and political-appointment, the Secretary of Defense, Donald Rumsfeld.

    • Writing new laws to constrain human and civil rights and the institutions of democracy in advanced civil societies around the world to theoretically control war in the name of American justice and global freedom 


Involved directly in several aspects of this, Leslie brought into her financial studies, a systems-savvy sense and decades of diverse experiences in business research, development, start-up, executive management, product and service creation, strategic design, branding, technology planning, design and deployment, teaching management accounting, health sciences, and news programming, media arts and education.

Leslie would say that iTrust was built on an innovative quality-oriented system of analyses. Because it was founded on finding answers to fundamental Finance questions raised in 2000 by her father. He asked a simple question about her opinion on a novel form of income equity product that appeared to confer rights of ownership much as people presumed they get in common equities but do not. So, she began to study financial markets anew. It was an opportunity to look more closely at how markets were functioning, regulated, and changing, and to monitor standard methodologies for valuation, typical biases, and professional conventions defining products and systems. and shaping perceptions and valuations.

For fun, she programmed her first website to make a research tool for herself and, ultimately, for collaborators, investors, and business owners. This provided the basis for iTrust innovations in evaluative systems and for launching a range of subscriber-based products and services (see Winning Team, below). 

As talented thought leaders realized the informative quality of the iTrust methods, Leslie was developing, she received requests for licensing of them and partnerships in iTrust-branded products, systems, and systems as services. She also received invitations to appear as an independent analyst and regular guest on the mid-day markets review program on Business News TV Network (BNN).

By 2003, Leslie registered iTrust trademarks in Canada and other jurisdictions where the mark was licensed to business partners. She filed patent applications and developed her methodology over the next decade before taking the patent-pending methodology back into a proprietary status.  Through collaboration and licensing with seasoned financial executives, iTrust ventures grew through 9-11, and subsequent regulatory regimes that defined an emerging American-led Global Economy, including the subsequent 2007-2008 Financial Crisis.

Indeed, as iTrust informed financial and business managers for them to find better returns on business operations and investment, market makers and regulators confirmed in several ways that iTrust made a difference. Not least of the indications that Leslie's independent and unbiased analysis rang true came on the day that a television producer who invited her guest appearances let her know that he was going to go because one of his program sponsors didn't want the kind of independent analysis her preferred to highlight with her appearances.

It was a lesson on the role of selective presentation and censorship that underlies public markets, to monopolize the perceptions and participation of buyers, sellers, and market makers. Similar tactics echoed through the halls of government and media for honest-to-goodness health-seekers and providers going into the Pandemic. Leslie's ongoing market research indicated a market crisis would happen before the end of March 2020.  An iTrust analysis could indicate that, to the extent to which conventional standards are set, met with, and used by experts and public-private partnerships to drive friction-free transnational autocracies in the name of deadly diseases, such manmade manipulations can best be viewed in terms of economic risk as a discount factor.

Leslie's research observed how discounts could be significant when financial policies and regulations imposed rules that constrained, corrupted, or ignored the informative nature of investments and the conditional context for clear communications. At the level of policy, a similar principle can be readily applied to measures of people's access to known and affordable resources (Goods and Services) essential for Life, and Health. In so far as ethical enterprise thrives by safely and effectively addressing existential risks, their basic value relates to their ability to prevent or resolve problems. Regardless of whether a business is a private, public, or governmental initiative, perhaps organizations leak value and tend to cause inflationary pressures if they share performance-driven growth goals but fail to respect or uphold their duty of care for customers and the broader community, in addition to just owners and investors who want cash flow.

The research on which Leslie founded iTrust, showed that true opportunity and potential for sustainable productivity, capital formation, innovation, and self-determination may be viewed as qualitative preconditions for financial growth. growing decent economies, investment returns, and realistic perspectives in evaluations of real-world risks and returns. In principle, the merits of any analytical methodologies and business, rule, system, or organization, are predicated on people's integrity, and the quality of human resources including their freedom to live and civil rights through which they find opportunities for learning, adaptation, and growth.

Decision and policy-makers at all levels face an ongoing question: Where to from here? How do we remedy growing challenges? Who do you intend to become, with and for whom?

The research on which iTrust was founded, suggested that true opportunity and potential for innovation and self-determination are qualitative preconditions for growing decent economies and realistic evaluation of real-world risks and rewards. The merits of methodologies including business itself, is predicated on personal integrity, and human and civil rights, through which people find the opportunity for learning, adaptation, and growth.


People of good intent and integrity with a willingness to discuss alternative perspectives and conditions are necessary as the cornerstones in the iTrust brand advisory services for ethical enterprise, inclusive approaches to data, and fundamental analytical methods to discern basic and comparable values in absolute terms.

We and our clients share a sense that Life and Health remain keys to Prosperity and a future with opportunities worth living and working with others.

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