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About Us

INNOVATIVE FINANCIAL GROUP

The iTrust enterprise was founded by Ms. Leslie Hayman in the pre-9/11 era of growing global trade, mobile computing, and capital markets that spawned 24-7 banking, credit expansion, and direct investing through public exchanges. To this, she brought her systems-savvy sense and decades of diverse international experiences in business, branding, management accounting, health, and media.

Leslie would say that iTrust is innovative because it was founded on fundamental Finance questions raised in 2000 by her father. He asked her opinion about a novel form of income equity product that appeared to confer rights of ownership much as people presumed they get in common equities but do not.

 

So, she began to research financial markets as an opportunity to look more closely at exchange operations and regulations and study standard methodologies, biases, and professional conventions used to define and value products, systems, and services, and shape perceptions and valuations. Leslie enjoyed programming a website to make a research tool for herself and, ultimately, for collaborators, investors, and business owners. And these systems and Leslie's findings from research provided the basis for iTrust innovations in evaluative systems and for launching a range of subscriber-based products and services (see Winning Team, below). ​

 

The business grew, and Leslie received requests for licensing and partnerships in iTrust-branded products, systems, and services. She was also pleased to regularly appear, as a guest, and independent analyst on the mid-day markets review program on Business News TV Network (BNN). 

 

By 2003, Leslie registered iTrust trademarks in Canada and other jurisdictions where the mark was licensed to business partners. She filed patent applications and developed her methodology over the next decade before taking the patent-pending methodology back into a proprietary status.

The iTrust analytic system observed how discounts on market values could be significant when financial policies and regulations constrained trade, corrupted the quality of data, information, or communications, and ignored the productive quality of people, businesses, investment instruments, and other technology, especially when analyzed outside of a realistic conditional context. Similar principles came into play in terms of public policy, market, and human regulation.

Decision and policy-makers at all levels face an ongoing question: Where to from here? How do we remedy growing challenges? Who do you intend to become, with and for whom?

The research on which Leslie founded iTrust, showed that true opportunity and potential for sustainable productivity, capital formation, innovation, and self-determination may be viewed as qualitative preconditions for financial growth. People of good intent and integrity with a willingness to explore alternative perspectives and conditions are necessary in the iTrust brand of advisory services for ethical enterprise, inclusive approaches to data, and fundamental analytical methods to discern basic and comparable values in absolute terms.

We and our clients share a sense that Life and Health remain keys to Prosperity and a future with opportunities worth living and working with others.

L. Hayman, Founder iTrust

Prosperity starts with Resources for Life and Health. That includes us as dynamic, diverse, and growing human beings living across measures of Person- and Life-based Principles that are essential for genuine and equitable Prosperity. 

WINNING TEAM WORK
TeamWork

The iTrust team aims to support peoples' adaptation and resilience through a commitment to clarity, integrity, respect, and diverse capacities for adaptation. Our financial products, systems as services, and Advisors help decision-makers and organizations create differential value, meaningful options, and decisive choices informed by clear, compelling, and humane insights, and in proper conditional context for beneficial investments and change. We consider our Clients' intentions, concerns, and wisdom about their place in the world population as the heart of the resources we bring together to help address their challenges and find opportunities ahead.

iTrust INVESTOR

2000

R&D into News & Value Indices in Context
SUBSCRIBER AND PROFESSIONAL SERVICES
 

iTrust INSTITUTE

2005

Market Analysis and Policy Research on Income-Equity Issues.

ADVISED FINANCE MINISTERS
 

iTrust RATINGS

2003

Own Analytical System 
Indexed Equities for
5-Star Ratings

45-55% RETURNS
PER ANNUM

iTrust SYSTEMS

2017

Consolidate Services, Team in Canada

PATENT-PENDING SYSTEMS TAKEN PRIVATE

iTrust PARTNERS

2004

Private Equity Investors Contracted Ratings System for Two Funds

FORECAST '08 CRISIS
2Q EARLY

 

Green Background

iTrust
eco

2022

Remodelling iTrust for 'COVID Economy'
RESTORING HEALTH AND ECOLOGY TO BOTTOM-LINE
 

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