Advisors

The iTrust enterprise was founded by Ms. Leslie Hayman in the pre-9/11 era of growing global trade, mobile computing, and capital markets that spawned 24-7 banking, credit expansion, and direct investing through public exchanges. To this, she brought her systems-savvy sense and decades of diverse international experiences in business, branding, management accounting, health, and media.

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Leslie would say that iTrust is innovative because it was founded on fundamental Finance questions raised in 2000 by her father. He asked her opinion about a novel form of income equity product that appeared to confer rights of ownership much as people presumed they get in common equities but do not.

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She began systematic research on financial markets as an opportunity to look more closely at valuations and risk management in different contexts, and conditional (variable) frames of reference including boundary conditions, functions, and relations (mechanisms). Dimensions of study:
 

• Informational qualities including

  • Fields of operation, markets, and competition by jurisdiction:

  • Standard Financial and Accounting models and methodologies

  • Professional conventions (biases), and framing by fundamental business measures to define (brand) products, systems, and services, and to shape perceptions and valuations (marketing).

• The integrity of business decision-makers and owners' intent

• Indexation of market valuation for absolute performance and unit holder returns (capital growth and monetary returns) across time,

• Exchange operations under different regulatory regimes.

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Leslie enjoyed programming a website to make a research tool for herself and, ultimately, for collaborators, investors, and business owners. These systems and Leslie's findings from research provided the basis for iTrust innovations in evaluative systems and for launching a range of subscriber-based products and services (see Winning Team). ​

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The business grew, and Leslie received requests for licensing and partnerships in iTrust-branded products, systems, and services. She was also pleased to regularly appear, as a guest, and independent analyst on the mid-day markets review program on Business News TV Network (BNN). 

 

By 2003, Leslie registered iTrust trademarks in Canada and other jurisdictions where the mark was licensed to business partners. She filed patent applications and developed her methodology over the next decade before taking the patent-pending methodology back into a proprietary status.

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The iTrust Financial Advisors group adapts over time to include forward-looking talents with a great depth and breadth of experience, insights, and skills. We involve people of integrity with professional qualifications from certified analysts, systems developers, traders, fund managers, bankers, and lawyers to accountants, investors, and indeed, clients. Diverse professionals provided us with a feel for the different perspectives and common language to explore the potential for economic development, shape markets, and improve quality of life.

 

Different people, we are peers who know and respect conventions, and look forward to making life better. A dynamic group, we gather around a shared desire to learn and grow with others. Together, we face the challenge of maintaining and growing value in a complex and changing world.

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Leslie's analytic and indexation systems provided timely indicators for that quest as decision-, and policy-makers at all levels face ongoing questions:

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Where to from here?

How do we remedy growing challenges?

Who do you intend to become, with and for whom?

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We and our clients share a sense that Life and Health remain keys to Prosperity and a future with opportunities worth living and working with others.

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